Transform your online effectiveness in two weeks!
Unlocking Potential’s Digital Basecamp is a fully funded Digital Marketing series for businesses in Cornwall and the Isles of Scilly. This means there is no cost to you.
WHO IS DIGITAL BASECAMP FOR?
> Maybe your websites been good to you for a while, but now it’s starting to look its age.
> Perhaps you see the potential of your website, but feel like you might need fresh legs, new boots and a clear head to really have a crack at maximising its effectiveness.
> Have Etsy or Amazon served you well, but you’re ready take the next step towards selling direct?
> Ready to make a big push for all those customers who you know will love you, but haven’t yet discovered who or where you are?
> And if they do find you and love you, is your site in good shape to deal with the traffic? What will their experience be like?
If you feel the digital side of your business has plateaued, and if you can see that the world (especially online) has changed a lot since you last dedicated it some time, there’s no better time to stretch, get fit, free your ambition and set your sights on the summit of a digital marketing strategy for your business.
It’s time for Digital Basecamp.
WHAT YOU’LL LEARN
Session One (Tuesday 11th October – 9:30-12:30pm)
We’ll focus on your website’s effectiveness in the digital landscape and what this means when it comes to getting found by the right customers.
Led by InFocus Business Development Manager Sarah O’Dwyer, we’ll cover how search engines work and the importance of designing for various digital devices.
Having introduced some useful SEO tools, we’ll also delve into the data that drives the search engine results page and look at how you can get clever with keywords.
Session Two (Thursday 13th October – 9:30-12:30pm)
Jaye Cowle from multi award winning paid media agency Launch shifts our focus to your customer; how to find them and how they can find you. Jaye will also introduce the concept of the ‘messy middle’ of the customer journey to help understand online buying behaviour. You’ll learn how a complementary marketing mix of paid, owned and earned activity is where the magic really happens. We’ll also consider the importance of content marketing to help generate good quality content but also to generate organic (non-paid for) search traffic.
Session Three (Tuesday 18th October – 9:30-12:30pm)
You can lead visitors to a website but what will they do when they get there?
Sara Pugh, expert in UX (user experience) and owner of one of Cornwall’s most successful marketing and design agencies, EightWire, focuses on design for a meaningful online customer experience.
How to keep your customers engaged, returning and converting through the value of long-term conversations and investing in relationships. If you’re thinking of talking to a web developer for assistance, this session will help inform the brief.
Session Four (Thursday 20th October – 9:30-12:30pm)
Data will play an important part in keeping your customers engaged.
Basecamp’s concluding session with Business Development Managers Graham Buckley and Sarah O’Dwyer we take the lid off Google Analytics to see how its information can help us to measure a website’s performance and make informed decisions to plan future campaigns.
Digital Basecamp will develop your insight into what will and won’t work and how your website can be central to your digital marketing mix. You will leave with an action plan, an understanding of the skills needed to deliver it and a steer on how to get extra help you might need.
WHAT ARE THE DATES OF DIGITAL BASECAMP?
Session One: Tuesday 11th October – 9:30-12:30pm
Session Two: Thursday 13th October – 9:30-12:30pm
Session Three: Tuesday 18th October – 9:30-12:30pm
Session Four: Thursday 20th October – 9:30-12:30pm
Terms & Conditions:
The Breakthrough and InFocus programme is funded by the Cornwall & Isles of Scilly (CIOS) European Regional Development Fund (ERDF), part of the European Structural Investment Fund (ESIF) portfolio 2014 to 2020. By participating in this event you will receive support to the de-minimis value of £1000/€1,200 based on an exchange rate of £1 /€1.20 (exchange rate dated 01 August 2022
Find out more